Give way to design

Celebrating the enduring legacy of Margaret Calvert and Jock Kinneir

Special UK Preview — London, March 2026

Give Way to Design is a documentary that traces the history of road signage in the United Kingdom, from Roman milestones to the present day. It explores how functional signs evolved into a defining element of the British visual landscape, becoming part of the nation’s cultural heritage. The film highlights the enduring legacy of designers Jock Kinneir and Margaret Calvert, whose work reshaped modern signage, and examines how these forms have been absorbed by popular culture, influencing generations of artists and designers beyond their original utilitarian purpose.

Directed by Patricio Orozco

With:

  • Margaret Calvert OBE - Graphic designer

  • Dame Anya Hindmarch, Fashion designer and Chief Executive, Anya Hindmarch

  • Richard Hobbs, Curator of the Roman Britain Collection, British Museum

  • Andrew Birley, Director of Excavations and Chief Executive, Vindolanda Trust

  • Simon Morgan, Design and road sign production consultant; writer

  • Carol Jackson, Vice President, Chipping Campden History Society

  • Nick Hull, Car designer (Jaguar, Peugeot and Honda) and writer

  • Tim Marlow, Director and Chief Executive, Design Museum, London

  • Colin Harsant, Director, British Legion Industries

  • David Church, Manager, British Legion Industries

  • Phil Wilkinson, Veteran and Coordinator, British Legion Industries

  • Crispin Jones, Watch designer and Chief Executive, Jones Watches